IT’S ME, DAHUI!
Fortuner - A Lucky Gift Box Service
2023 Branding / Packaging / IllustrationTo bring you fortune-!
Fortuner is a playful gift recommendation service designed for those who find themselves stuck every year when trying to pick the perfect birthday present for a friend. Instead of stressing out, you can simply send them a lucky gift box—just like a fortune cookie, but bigger and more exciting.
The brand name Fortuner comes from the idea of “someone who gives luck.” Small fairy-like characters represent little messengers of good fortune, while geometric shapes inside the package hint at the randomness and surprise of what kind of luck each box contains.
With a bold and vivid color palette, the design feels cheerful and full of life. The packaging combines characters, shapes, and the brand name in a harmonious layout to create a unique, memorable unboxing experience.
This project focuses on creating a sense of joy and anticipation—turning gift-giving into something spontaneous and magical.